shake shack
Shake Shack’s Upper West Side location will be raising funds for Wellness in the Schools on Saturday. (Photo courtesy of Shake Shack.)

Here’s to a veggie-forward week! From mushroom burgers to temporary tattoos, this week’s roundup of food activism news has everything to do with all our favorite kinds of produce. Shake Shack is raising funds for a non-profit dedicated to public school students’ healthy eating habits, while a temporary tattoo company wants people to love more vegetables.

  • This Saturday, Shake Shack’s Upper West Side location in New York City will be slinging a special mushroom burger with all proceeds benefitting Wellness in the Schools, a non-profit organization dedicated to healthy eating and exercise habits for kids in public schools. The Wellness in the Schools Mushroom Burger (‘shrooms mixed into the patty!) is topped with Swiss cheese, pickled maitake aioli and crispy shallots. Shake Shack teamed up with legendary chef Bill Telepan to create the burger.
  • Tater Tats, a vegetable-driven temporary tattoo company out of Grand Rapids, Michigan, launched its Eat a Vegetable Today campaign on Monday. The fine folks behind the tats want people to share a self portrait with a vegetable on social media with the hashtag #EatAVegetableToday to receive a free temporary veggie tattoo. The campaign ends on May 1. For those who want more than just one tattoo, others are available for purchase. Ten percent of all sales are donated to local sustainable farmers.