Now Pouring: The Soma Is The Filtration Pitcher Of The Future
Not to incite a filter-pitcher war or anything, but your Brita basically just became obsolete. Welcome the brand-new Soma into your fridge and prepare to pour your eight glasses a day out of the most attractive and sustainable vessel you've seen in a while.
What sets this beauty apart? Well, beyond the standard shatterproof, BPA-free plastic body, the handle of this sleek dispenser is crafted from sustainably harvested Oregon white oak.
"The team spent more than a year researching and vetting both wood species and vendors," said Soma founder and CEO Mike Del Ponte in an email interview. "Ultimately, we selected a white oak grown in the United States known for its beauty and durability. It's used to make barrels for aging wine, as well as hand-crafted furniture. We also love it because every handle is unique due to natural variations in color and grain, and each handle is treated with mineral oil to protect it and maintain its shine."
You'll still need to replace the pitcher's filter every now and then, but you won't need to recycle it. Get this: Soma's filters, designed by top water-filtration expert David Beeman — who has developed methods for Starbucks, Peet's Coffee & Tea and other global brands — are made of entirely biodegradable coconut shell carbon, and the casing is made from plant-based plastic. It's the first 100 percent sustainable water filter. And since close to a billion people worldwide don't have access to clean water, Soma donates a portion of every filter sold in the form of safe H2O.
Find it online at drinksoma.com, or at Target and Williams-Sonoma, for $39.99.
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