Is Boone's Farm Wine Still Around?
Boone's Farm, a sweet alcoholic drink that first became popular in the 1960s and '70s, is, in fact, still sold today. Through its reputation as a budget-friendly, entry-level drink often associated with younger consumers (though it's still not recommended for anyone under the legal drinking age), Boone's Farm has managed to keep its presence in the market. Originally introduced as an apple wine by E&J Gallo Winery, the brand has evolved slightly over the years.
E&J Gallo Winery, which is still the producer of Boone's Farm – and others like Barefoot and Black Box Wine (which can dispense about 20 glasses) – has a history dating back to 1933, when the founders opened the company after the Prohibition era in the United States. The winery, which has grown to become one of the largest wine producers globally, created Boone's Farm in 1961 as a line of apple wines that expanded to include various flavors and other alcoholic beverages.
Boone's Farm currently offers a variety of choices such as Strawberry Hill, Blue Hawaiian, and Snow Creek Berry. These beverages are typically sold in 750-milliliter bottles and have varying alcohol contents ranging from 3.2% to 10% alcohol by volume (ABV), depending on the bottle size, flavor, and production methods. Boone's Farm is now classified as a flavored malt beverage rather than wine in many states due to changes in its production process, sales regulations, and alcohol content.
Why Boone's Farm went from a wine to a flavored malt beverage
While Boone's Farm was originally introduced as a wine product, its classification has changed over the years. Now, many Boone's Farm products are technically considered flavored malt beverages rather than wines. So, don't stress about the right way to hold that stemless wine glass after you've poured it. Since it is not technically wine, there is no need for formalities. Boone's Farm has remained on the market by switching its alcoholic base.
In 1991, Congress significantly increased the tax on wine, so E&J Gallo reformulated many of its budget wine products, including Boone's Farm, to avoid the higher tax rates. This is the reason why Boone's Farm transitioned from being primarily wine-based to becoming a malt beverage in many instances — it can be classified as beer for tax purposes. Even with the most recent changes, the brand has kept its classic sweet taste and low alcohol level and this continues to attract its core fan base.
Still, Boone's Farm drinks can be different depending on the flavor and where you buy them. Some selections, like Boone's Red Sangria, are still marketed as flavored grape wine, while others, such as Strawberry Hill, are made from fermented citrus. The Blue Hawaiian flavor is labeled as an apple wine product, and certain flavors, such as Blackberry Ridge, Country Kwencher, and Tickle Pink, have been retired altogether.