Campbell's Debuts Gluten-Free Versions Of 2 Classic Creamy Soups

Campbell's has been around a long time, with iconic offerings that have been enjoyed by generations of consumers. The company's Cream of Mushroom soup, for example, has been produced since 1934, while its Cream of Chicken premiered in 1947. But Campbell's certainly isn't averse to debuting new flavors or formulations, including new versions of classic favorites. The company recently announced, for example, that both the Cream of Mushroom and Cream of Chicken flavors will soon be available as gluten-free soups.

According to Campbell's, the inspiration for the new variations was a recent company-sponsored survey of 600 American adults that showed a whopping 20% of them were making efforts to avoid gluten in their diets. Those numbers may or may not reflect the degree of gluten sensitivity nationwide. Dr. Alessio Fasano, head of the University of Maryland's Center for Celiac Research, has estimated that up to 20 million Americans may be gluten sensitive, which equates to about 6% of the total population, per Verywell Health. But the number of Americans affected is certainly significant enough that Campbell's was willing to debut new soup flavors specifically aimed at this demographic.

The new gluten-free condensed soups will be showcased in supermarkets around the country beginning this summer, and will sell for a suggested price of $1.99 per can. Each of the soups has been specifically formulated for those with gluten sensitivities. The gluten-free version of Campbell's Cream of Chicken soup, for example, will feature antibiotic-free chicken and cream sourced fresh from farms. The Gluten Free Cream of Mushroom, meanwhile, will be produced without preservatives. Mushroom and garlic will also be included, of course, just as they are in the classic version.

In addition to its new gluten-free soups, Campbell's has also been sharing gluten-free recipes via its website and social media channels. According to a company spokesperson, this reflects Campbell's commitment to providing alternative meal options for gluten-sensitive consumers. The recipes integrate the new soups, naturally. The recipe for Campbell's Gluten Free Marry Me Chicken, for instance, includes the gluten-free Cream of Mushroom Soup as an ingredient; while the new Gluten Free Cream of Chicken soup is a featured player in the company's recently unveiled Spicy Peanut Noodles with Chicken recipe.