Holiday party season is upon us, and nothing makes an entrance quite like Veuve Clicquot’s signature orange box. Unless, of course, you have one of their limited edition packages.
The famed champagne brand is known for clever and playful deviations from the standard storage box. Consistently toying with expectations and delivering design-forward alternatives, they breathe new life into otherwise disposable packaging. Pop open a bottle and enjoy a brief retrospective of some of the iconic champagne house’s most innovative, witty and smile-inducing special-issue designs.
Veuve Clicquot has always closely mingled with the fashion world. This iconic canister “purse,” reminiscent of a pleated skirt, converts into an ice bucket. It’s champagne to go! Just pack glasses.
Veuve Clicquot launched this initiative three years ago to illustrate innovative, eco-focused packaging made of 100 percent biodegradable and recyclable materials. The more avant-garde packaging concepts from the last two years are made from potato starch and recycled paper and are isothermic, keeping the bottle inside chilled for up to two hours. This year’s box is made from residual champagne grapes, the very same grapes Clicquot uses to make its product.
Scream Your Love
Where there is love, champagne follows. With this limited edition bundle for its ever-romantic rosé, VC encouraged everyone to “scream their love.” The megaphone doubles as a bottle chiller to amplify the volume of your affection.
There’s nothing quite like the joy of receiving mail — not virtual mail, but an actual parcel. This wildly successful multifront campaign featured an envelope, clutch, express box and mailbox. Later, VC engaged an international audience of artists and designers to launch a design competition, the Re-Creation Awards, using the mailbox as a template.
Champagne: the perfect accessory. Like previous packaging concepts, the garment bag cover is isothermic and keeps bubbly properly chilled for up to two hours. The umbrella handle is a reusable bottle stopper, which adapts to multiple sizes from the half bottle to the magnum.
A playful, tongue-in-cheek gift from the Ponsardin family! When Nicolas Ponsardin was honored with a coat of arms back in the early 1800s, he picked a satirical twist on his own name for the insignia: a bridge (“pont” in French) beneath a sardine, resulting in Pon(t)Sardin(e).